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金属大厂牌Century Media发出声明,与在线音乐播放器Spotify划清界限

如果你不知道Century Media这个厂牌,还有点……可以理解,毕竟无解的读者里肯定存在从不听重型音乐的朋友;但如果你活在2011年却连Spotify都不知道,那我就只能用“太凹凸”来形容你了。

Spotify发源于瑞典,是一个“具有革命性”的在线音乐播放器。虽然还未向我国开放,但在西方国家,许多热爱音乐的小青年在日常生活中都离不开Spotify。它不仅可以帮助你随时随地接触到你喜欢的音乐,更能让你发现好多新音乐。和国内一些让人蛋疼的同类型软件不一样,除了曲目库不是一个数量级之外,Spotify的歌曲都是由各种唱片公司和厂牌提供支持的正版音乐,他们不通过下载,而是通过广告来获得效益,可以说是让唱片商不再谈P2P色变。

这也就带出了一个问题,Spotify对于厂牌来说到底是好是坏?是不是所有厂牌都能从经济、态度上来支持这样的音乐平台运转?昨天,金属厂牌中的中坚力量Century Media携着兄弟厂牌InsideOutMusic, Superballmusic People Like You站在同一阵营,终于摆明姿态,发表了如下声明:

(简单地说,就是觉得Spotify让唱片销量下滑了,于是不愿再继续深入合作)

“While everyone at the label group believes in the ever changing possibilities of new technology and new ways of bringing music to the fans, Century Media is also of the opinion that Spotify in its present shape and form isn’t the way forward.

(“尽管在厂牌的每个人都相信新科技会对音乐推广带来更多新的可能,但Century Media觉得目前Spotify的情况及形式并没有推动其前进。”

“The income streams to the artists are affected massively and therefore that accelerates the downward spiral, which eventually will lead to artists not being able to record music the way it should be recorded. Ultimately, in some cases, it will completely kill a lot of smaller bands that are already struggling to make ends meet.

(“音乐人的收入来源收到了严重影响,因此也加速了恶性循环,最终会导致音乐人不能再像以前那样制作音乐。其结果在某种意义上来说,会将一批本来就举步维艰的小乐队完全扼杀。”)

“At the same time Century Media also believes that Spotify is a great tool to discover new music and is in the process of reintroducing their bands to Spotify by way of putting up samplers of the artists. This way, fans can still discover the great music released by the label.

(“与此同时,Century Media也承认Spotify是一个用来发现新音乐好工具,因此在之后的合作中将会提供Spotify音乐人的部分试听。通过这个方法,粉丝仍然可以发现厂牌发行的好音乐。”)

“Physical sales are dropping drastically in all countries where Spotify is active. Artists are depending on their income from selling music and it is our job to support them to do so. Since the artists need to sell their music to continue their creativity, Spotify is a problem for them. This is about survival, nothing less and it is time that fans and consumers realize that for artists it is essential to sell music to keep their heads above water.

(“在Spotify用户活跃度高的国家,唱片实体销售都有大幅度的下滑。音乐人依靠唱片销售做为收入来源,支持他们是我们的职责。既然音乐人需要通过出售他们的音乐来继续他们的创作,那么Spotify就成了问题。这关乎生存,也是时候让歌迷和消费者意识到,对于音乐人来说只有通过出售音乐才能继续存活下去。”)

“Obviously it is ultimately up to the music fan and consumer, how they access their music, whether it is buying, streaming or stealing. There needs to be awareness though, that how you will consume your music has direct consequences for the artists, who we are all trying to support.”

(“很明显事已至此,怎么接触到音乐还靠乐迷和消费者自己说了算,无论是购买、在线还是非法下载。你必须知道,你消费音乐的方式直接影响到音乐人,那些我们都在努力支持的音乐人。”)

无解认为,凡事都有利弊是人尽皆知的事情,Spotify上的小乐队如果自愿将音乐放上去,来获得曝光,那也是他们自己的事不是么?而且我们知道,往往唱片公司才是艺人大部分收入的获取者,这时候厂牌也不必扮演圣人的角色吧。你对这份声明怎么看?欢迎在下面留言。

(via: Sputnikmusic)

关于作者: Jin 个人网站
一个音乐、电影、科技迷,金属乐、Google 和披萨的狂热爱好者。除了无解,你还可以在时髦上海(SmartShanghai)和 Vice 上看到我的文字。错别字一直是我的心头痛。

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